Actor-turned-politician Vijay, leader of the Tamilaga Vettri Kazhagam (TVK), has unveiled a welfare project known as the 'Thaimaman Thanga Mothiram' (Maternal Uncle Gold Ring) scheme. The initiative, which promises gold rings to women and children, is set to be officially inaugurated on September 28.

This announcement comes in the immediate lead-up to the October 6 by-elections, positioning the welfare program as a significant part of the party's outreach strategy. While the specific eligibility criteria and the scale of the distribution remain to be fully detailed by the party, the timing of the launch has drawn attention due to its proximity to the upcoming electoral contest. The scheme's name, which translates to a familial term of endearment, appears designed to cultivate a personal connection between the politician and his constituency. As of now, there is no information regarding the source of funding for the gold rings or the total number of beneficiaries the party intends to reach. The move is widely viewed by political analysts as an attempt to consolidate support among female voters and families in the region before the polls.