Amazon has expanded its sports broadcasting portfolio by acquiring the local streaming rights for six National Hockey League (NHL) teams. This move marks a significant shift in how regional sports content is distributed, moving away from traditional cable models toward digital streaming platforms.

The agreement covers a comprehensive package of content. Beyond the live broadcasts of the games themselves, Amazon will provide viewers with pre-game and post-game shows, as well as supplementary team-focused programming. This strategy aligns with Amazon’s broader efforts to integrate live sports into its Prime Video ecosystem, aiming to capture regional audiences who are increasingly moving away from linear television subscriptions.

While the specific financial terms of the deal and the names of the six teams involved have not been publicly disclosed in this initial report, the development signals a growing trend of major tech companies competing with regional sports networks for local broadcast dominance. Industry analysts suggest this could fundamentally alter the economics of regional sports broadcasting, as teams look to reach younger, cord-cutting demographics through established streaming infrastructure.