Antigravity has announced a significant shift in its pricing strategy for the A1 drone, a model previously marketed as a premium, beginner-friendly device. By introducing a new 'Follow Me' kit, the company has effectively halved the cost of entry for new users, bringing the price down to $799 in the United States.

The core of this price reduction involves a change in how the drone is operated. While the original A1 package relied on immersive FPV (first-person view) goggles, the new kit replaces this hardware with a wristwatch-style controller. This change targets users who prioritize ease of use and flight experience over the immersive, cockpit-style perspective provided by the goggles. The A1 continues to feature its signature 360-degree camera system, which allows users to capture footage and reframe it during post-production, a feature the company emphasizes as a benefit for those who prefer to focus on flying rather than manual camera operation.

While the Verge reports that the A1 remains a top choice for beginners due to its intuitive flight controls, the shift to a wrist-based controller represents a departure from the company's previous focus on the FPV market. The company has not yet detailed how the flight experience or range might differ between the goggle-based system and the new wrist-mounted controller, though the move is clearly intended to broaden the product's appeal to a wider consumer base by removing the high cost barrier associated with the original headset bundle.