Apple has officially opened pre-orders for its latest device, the iPhone Duo. Alongside the product launch, Apple executive John Ternus provided commentary on the broader smartphone market, specifically addressing the trend of foldable handsets.

Ternus expressed a dismissive view regarding the first generation of foldable phones, labeling them as "cheap and crappy." This critique highlights Apple's current strategic position, as the company has yet to release a foldable device of its own, opting instead to focus on its existing hardware lineup. While the industry has seen competitors like Samsung and Google invest heavily in foldable screen technology, Ternus’s comments suggest that Apple remains unconvinced by the durability or user experience offered by early iterations of these devices.

The timing of these remarks, coinciding with the launch of the iPhone Duo, serves to draw a contrast between Apple’s current offerings and the experimental hardware being produced by its rivals. By framing early foldable technology as inferior, Apple is positioning its own non-foldable devices as the more reliable and premium choice for consumers. There is currently no indication from Apple that a foldable iPhone is imminent, and Ternus’s statements reinforce the company's preference for refining traditional form factors over adopting emerging, albeit controversial, hardware designs.