Apple’s annual fall product showcase is scheduled for 10:00 a.m. PST at the company’s headquarters in Cupertino, California. Industry analysts and consumers are focused on the expected reveal of a new iPhone model featuring a folding screen, a departure from the traditional rigid design that has defined the product line since its inception in 2007.

The device is reportedly designed to open and close similarly to a passport, allowing users to double the available screen real estate. While the concept of a foldable smartphone is not new to the broader tech market—with various competitors having introduced similar form factors since the late 2010s—this release represents Apple’s first entry into the foldable category. The event, branded by Apple as 'Surprise and Shine,' serves as the platform for this announcement. As of now, the company has not officially confirmed the technical specifications or the retail availability of the device, leaving the public to rely on industry expectations leading up to the keynote presentation.