Apple has officially launched the iPhone 18 Pro, a device that serves as a refined iteration of its predecessor. The 2026 model introduces several technical enhancements, most notably an increase in battery longevity, a faster internal chip, and a new variable aperture system for the primary camera. This release coincides with the debut of Apple’s first foldable device, the iPhone Duo.

Despite the technical improvements, the iPhone 18 Pro represents a modest design evolution following the significant structural changes introduced in the iPhone 17 Pro. The device is currently positioned as the entry-level option among the new Pro lineup, as a standard, non-Pro iPhone 18 has not yet been announced.

Consumers will face a higher entry price for the new model, which starts at £1,199 ($1,199). This represents a £100 increase over the pricing of previous models. The manufacturer has attributed this cost adjustment to global supply chain pressures, specifically referencing increased costs associated with RAM production, colloquially referred to in the report as 'RAMageddon.' While the device offers tangible performance upgrades, the changes are described as incremental rather than revolutionary.