Apple has officially launched a comprehensive rebrand for Apple Music, updating the platform's visual and auditory identity. The changes, which were first spotted in an iOS 27.2 beta and a promotional video, include a redesigned app icon and a refreshed wordmark.

To accompany the visual changes, Apple introduced a new sonic identity. This audio component was developed in collaboration with British producer Fred Again and the sound design firm Nest Acoustics. The company released a promotional video demonstrating the new branding, which features the updated logo and wordmark interacting with water. According to Apple, the design process was driven by the concept of using sound to generate visuals, with the water in the video reacting to the new audio elements.

While the update is primarily aesthetic, it marks a shift in how Apple presents its music service across its ecosystem. The company has not announced any functional changes to the streaming service alongside these design updates, focusing instead on the new "identity" for the platform. The transition appears to be rolling out across Apple's software platforms following the initial beta testing phase.