Apple is exploring the development of a new wearable fitness device that departs from the design of the Apple Watch. According to reports from Bloomberg, the company is prototyping a screenless fitness tracker that shares similarities with the Whoop band. The design is described as a thin fabric strap integrated with a computing module containing various sensors.

While the device is currently in the early stages of research and development, industry analysts suggest that if Apple moves forward with the project, it would likely not reach the consumer market until at least 2028. The potential move into the screenless tracker market would place Apple in direct competition with companies like Whoop, which currently offers fitness bands that focus on biometric data tracking without the distraction of a traditional smartwatch display. Whoop also offers 'medical grade' versions of its bands that include EKG monitoring capabilities.

There is currently no official confirmation from Apple regarding the device, and the company has not commented on the report. Because the project is in such an early phase, it remains unclear whether the product will ever be mass-produced or if it will remain an internal prototype.