Apple has consistently avoided cutting iPhone prices in the Indian market, a decision driven by the sheer scale of the country's population. While only a small fraction of the Indian population—estimated at approximately 5 percent—may currently be able to afford a premium iPhone, this demographic represents a customer base of nearly 70 million people.

This figure is significant because it exceeds the total populations of several major Western nations, including the United Kingdom, France, and Italy. By focusing on this substantial segment of affluent consumers, Apple can maintain its premium pricing model rather than competing on price to capture a broader, lower-income demographic. The company's approach suggests that the volume of potential buyers within the top tier of India's economy is sufficient to sustain its business model without the need for traditional price reductions or aggressive discounting strategies often seen in other markets.