The market for artificial intelligence agent software across the Asia-Pacific region, including Australia and New Zealand, is projected to grow substantially by the end of the decade. According to data released by the research firm Omdia during an event in Beijing, the market is expected to surge 14-fold, rising from an estimated US$782 million in 2024 to US$11.2 billion by 2030.

AI agents are software programs designed to perform tasks autonomously, and their adoption is becoming a focal point for tech companies in the region. Omdia’s report highlights that this growth is largely fueled by Chinese technology firms that are increasingly integrating these automated tools into both office environments and industrial operations. While the report focuses on the broader Asia-Pacific region, it specifically notes the significant role mainland China and Hong Kong play in this projected revenue increase. The findings suggest a rapid shift toward automation as businesses seek to improve efficiency through AI-driven software solutions.