
Bellingcat Analysis Finds Over $14 Billion Wagered on World Cup via Prediction Markets
A new investigation reveals that football fans placed more than $14 billion in bets on the FIFA World Cup using prediction platforms Polymarket and Kalshi. Data indicates that a small minority of users accounted for the majority of the trading volume on these sites.
An investigative report by Bellingcat has quantified the scale of betting activity surrounding the FIFA World Cup, estimating that over $14 billion was wagered through prediction markets. The analysis focused on two primary platforms: the crypto-based Polymarket and the U.S.-regulated Kalshi.
According to the findings, the financial activity on these platforms highlights a significant concentration of wealth and influence among a small group of participants. Bellingcat noted that on Polymarket, which offers more granular data regarding individual trading accounts compared to Kalshi, approximately 1% of users were responsible for the vast majority of the total trading volume. This suggests that while the platforms are marketed toward a broad audience of football fans, the actual market movement is driven by a very small cohort of high-volume traders.
The report raises questions about the transparency and distribution of influence within these decentralized and prediction-based betting environments. While the platforms allow users to speculate on specific match outcomes—such as the performance of high-profile players like Cristiano Ronaldo—the underlying data suggests that these markets function more like professional trading floors than casual fan engagement tools. Bellingcat’s analysis serves as a rare look into the opaque world of crypto-based sports betting, contrasting the public perception of fan participation with the reality of concentrated market activity.
📡 Media Analysis
How each outlet framed the story — angles, word choices, and what they chose to push or ignore.
Focused on the financial concentration and technical transparency of crypto-betting platforms.
"just 1% of users collected the vast majority"
✓ Only outlet to report: Identified that a tiny fraction of users drive the majority of betting volume on Polymarket.
🔍 What Nobody's Reporting
- ·Lack of response or comment from the betting platforms (Polymarket and Kalshi) regarding the data.
- ·No information on the regulatory status or legality of these specific betting volumes in various jurisdictions.
📰 Sources
1 A-rated source(s) among 1 total. Lowest trust: Bellingcat (A)
