The official campaign period for Brazil's upcoming presidential election has begun, setting the stage for a contest between established political figures and their challengers. President Luiz Inácio Lula da Silva has formally entered the race to secure another term, while the opposition, represented in part by the family of former President Jair Bolsonaro, has launched a rival bid.

While the start of the campaign signals the beginning of formal public outreach and policy debates, the political landscape remains deeply polarized. Supporters of the current administration emphasize the need for continuity in social programs and economic recovery, whereas the opposition focuses on criticisms of the current government's performance and ideological direction. The involvement of the Bolsonaro family in the electoral process underscores the ongoing influence of the former president’s base, despite his own legal challenges and ineligibility for office. As the campaign progresses, candidates are expected to focus on key issues such as inflation, environmental policy, and national security. The electoral authorities have established strict guidelines for campaign conduct, including regulations on digital advertising and public rallies, to ensure a fair process. Observers note that the tone of the campaign is likely to be intense, reflecting the deep divisions that have characterized Brazilian politics in recent years.