A brewery has come under scrutiny for a marketing campaign that offers customers half-price beer on the day that Senate Minority Leader Mitch McConnell passes away. The promotion has drawn significant negative attention, with critics labeling the offer as tasteless and inflammatory.

This is not the first time the establishment has utilized controversial political figures in its marketing. The brewery previously garnered national headlines for a similar promotion that offered free beer in the event of the death of former President Donald Trump. The company’s history of using the deaths of high-profile political figures as a hook for sales has sparked a broader debate regarding the boundaries of corporate speech and the ethics of using political polarization for commercial gain.

While the brewery has not issued a formal apology or retracted the offer at the time of reporting, the backlash highlights the increasing intersection of partisan politics and brand marketing. Supporters of the brewery’s right to free speech argue that the promotion is a form of dark satire, while detractors argue that it crosses a line into harassment and incitement. The incident serves as a case study in how businesses navigate the risks of leveraging divisive political figures to generate viral marketing attention.