Buc-ee’s, a large convenience store and gas station chain, has drawn renewed attention for its aggressive use of trademark litigation. The company, known for its massive retail locations, has a documented history of filing lawsuits against smaller, independent gas stations and convenience stores, often citing trademark infringement regarding branding or store design.

Recently, the topic was featured on HBO’s *Last Week Tonight*, where host John Oliver explicitly challenged the company to sue him. Oliver sold merchandise featuring his show's mascot, Mr. Nutterbutter, alongside branding that read "Buc-Off," in an attempt to provoke a legal response. Despite this public baiting, Buc-ee’s has not initiated action against the show. Instead, reports indicate the company has continued to focus its legal efforts on smaller businesses that lack the financial resources to mount a significant defense against a large corporate entity. The Verge notes that this pattern of behavior has sparked a debate regarding the company's use of its legal department to suppress competition or protect its brand identity.