The card game company Cards Against Humanity recently announced plans to build a monument on a plot of land it owns in proximity to Elon Musk’s Starbase facility in Texas. The company is currently crowdfunding the project, which it describes as an effort to annoy the billionaire. According to the company’s public statements, the goal of the installation is to prompt Musk to reflect on his public persona and personal relationships.

Cards Against Humanity has a history of utilizing provocative marketing campaigns and crowdfunding for unconventional projects. The company’s announcement specifically uses derogatory language to refer to Musk, framing the monument as a direct challenge to his character. While the company has confirmed the location of the land and the intent behind the project, they have not provided specific architectural details regarding what the monument will look like or when construction is expected to begin. As of now, Musk has not issued a public response to the announcement, and the project remains in the early stages of its crowdfunding phase.