The Cyberspace Administration of China (CAC) has introduced draft regulations titled “Ensuring minors’ safe and healthy use of the internet” to address the growing presence of artificial intelligence in the lives of young users. The proposed rules specifically target the rise of AI-powered virtual companions, which have become increasingly popular on social media and gaming platforms.

Under the new draft, online platforms and game developers would be strictly prohibited from providing “virtual relatives or companions” to individuals under the age of 18. The regulator aims to curb services that could foster unhealthy emotional dependencies or induce addictive behaviors. The draft emphasizes that platforms must implement stronger safeguards to ensure that AI interactions do not negatively impact the mental health or development of minors.

While the draft focuses on protecting youth, it also places the burden of compliance on tech companies, requiring them to monitor their algorithms and service offerings more closely. The proposal is currently in the draft stage, meaning the specific enforcement mechanisms and the timeline for implementation remain subject to change as the regulator gathers feedback. The move reflects a broader trend in Chinese policy to exert tighter control over the digital environment, particularly concerning the influence of emerging technologies on the younger generation.