Chinese toy manufacturer Pop Mart International officially opened a new retail store on Singapore’s Sentosa Island this Wednesday. The launch also marked the debut of the company's first overseas 'Pop Bakery' dessert shop, which is located at the same venue. This move is part of an ongoing international expansion strategy aimed at capturing growth in markets outside of China.

Industry observers suggest that the company is prioritizing these overseas locations to offset a recent slowdown in domestic sales. According to the South China Morning Post, the company experienced a period of normalizing demand following a successful intellectual property cycle in 2025. Analysts cited by the report indicate that the company is focusing on underpenetrated markets to maintain its growth trajectory. While the company is currently working to manage inventory levels, the expansion into Singapore represents a significant step in its efforts to diversify its revenue streams beyond its domestic base.