As Apple releases its latest range of smartphones, including new foldable models, cybersecurity analysts have issued a warning regarding a surge in scam websites. These fraudulent platforms target consumers looking for deals on the latest hardware, often advertising prices significantly lower than those found on official retail channels.

The scam typically involves the creation of sophisticated-looking websites that mimic legitimate electronics retailers. These sites appear online in the days immediately surrounding major product announcements to capitalize on high consumer interest. Victims are often prompted to pay for the devices via bank transfer, a payment method that offers little to no protection for the buyer once the funds are sent. Once the transaction is completed, the promised iPhone never arrives, and the website often disappears shortly thereafter.

While the specific mechanics of these scams are well-documented, the primary advice from security experts remains consistent: if a deal for a brand-new, high-end device seems too good to be true, it likely is. Consumers are encouraged to purchase only from authorized retailers or the official Apple website to ensure the security of their financial information and the authenticity of their purchase. The Guardian reports that these sites are part of a larger, coordinated effort to exploit the high price tags associated with new mobile technology, which can exceed £1,000 for base models.