In western Wisconsin, organizers are employing a technique called 'deep canvassing' to mobilize voters by focusing on healthcare. Bill Hogseth, co-executive director of the nonpartisan group GrassRoots Organizing Western Wisconsin (Groww), is leading efforts to engage residents by sharing his own medical history, including his experiences with frequent seizures and the resulting financial and personal hardships.

Unlike traditional political canvassing, which often relies on brief interactions and scripted messaging, deep canvassing prioritizes extended, empathetic conversations. Organizers encourage residents to share their own stories regarding medical debt, emergency care, and chronic health issues. The goal of this approach is to foster a personal connection between the canvasser and the voter, moving beyond partisan talking points to address the tangible impact of healthcare policy on daily life.

While the article highlights this as a strategy used by Democratic-aligned groups to sway voters, it does not provide data on the effectiveness of this method compared to traditional outreach, nor does it present perspectives from opposing political organizations regarding the efficacy or ethics of this approach. The report frames the tactic as a return to 'old' interpersonal communication methods in an era dominated by digital political advertising.