President Donald Trump has initiated a rhetorical campaign to redefine the terminology surrounding artificial intelligence. Building on a history of using nicknames and recontextualized phrases to influence public discourse, Trump is now promoting the term 'super intelligence' to describe the technology he aims to accelerate. Conversely, he has begun using the word 'artificial' as a derogatory label for his political adversaries and those who resist his technological agenda.

According to reporting from The Verge, this strategy mirrors previous efforts by the President to control the narrative, such as his transformation of the term 'fake news' from a descriptor of deceptive media into a broad critique of the press. While the President seeks to frame his preferred terminology as a positive branding effort, he has characterized those who oppose his vision for AI as 'THE ENEMY.' The Verge notes that several prominent figures within the AI industry have begun to adopt this new language, signaling a potential shift in how the technology is discussed in political and corporate circles.