EasyJet has announced that its ongoing efforts to recruit older workers have resulted in a more than 100% increase in cabin crew staff aged 50 and older since the initiative began in 2022. The airline’s strategy marks a shift in traditional aviation recruitment, which has historically skewed toward younger demographics. By actively seeking out older candidates, EasyJet aims to address staffing needs while diversifying its workforce.

The company has framed this initiative as a way to tap into a pool of experienced professionals who may be looking for career changes or returning to the workforce. While the airline has not released specific data regarding the total percentage of its workforce that these older employees represent, the doubling of the figure suggests that the recruitment drive has been effective in attracting interest from this demographic. Industry analysts suggest that such moves are increasingly common as companies face labor shortages and look to broaden their talent pipelines beyond entry-level applicants. The initiative is part of a broader trend in the UK travel sector to address post-pandemic staffing challenges by removing age-related barriers to entry.