After more than seven decades of being a staple on broadcast television, the Emmy Awards will shift to a streaming-only platform. The Television Academy confirmed on Tuesday that it has signed a six-year contract with Amazon Prime Video to host the annual awards ceremony.

This move represents a significant shift in how major cultural events are distributed. While the ceremony has historically relied on the reach of traditional broadcast networks, the new partnership with Amazon signals a broader industry trend toward streaming services as the primary destination for live entertainment and prestige events. The deal is described by the parties involved as a "historic, multiyear" commitment, though specific financial terms of the agreement were not disclosed in the initial announcement.

Industry analysts note that this transition reflects the changing habits of viewers, who are increasingly moving away from linear television in favor of on-demand streaming platforms. By securing the rights to the Emmys, Amazon Prime Video aims to bolster its live content offerings and compete more directly with other major streaming services that have already begun incorporating live events into their programming slates. The Television Academy has not yet detailed how this shift will impact the production format or the accessibility of the ceremony for viewers who do not subscribe to Amazon’s service.