Officials at Epping Forest have launched a campaign encouraging visitors to 'click, don't pick' when encountering fungi. The initiative comes as concerns grow regarding the impact of social media on the forest's delicate ecosystem. According to forest managers, the rise in popularity of foraging, often amplified by online posts and influencers, has led to an increase in the harvesting of fungi by members of the public.

Conservationists argue that excessive picking disrupts the natural cycle of the forest, as fungi play a vital role in nutrient cycling and supporting tree health. While foraging has historically been a traditional activity, the scale of current interest—spurred by viral content—is viewed by authorities as unsustainable for the site's biodiversity. The campaign encourages visitors to document their findings through photography instead, allowing others to enjoy the sight of the fungi without removing them from their natural habitat. There is no current indication that the forest intends to implement a total ban on foraging, but the messaging emphasizes a shift in visitor behavior to prioritize ecological preservation over personal collection.