FIFA President Gianni Infantino has proposed a significant restructuring of how the World Cup is operated, suggesting the creation of a new $20 billion entity to manage the tournament. This plan has reportedly attracted backing from an investment group associated with Jared Kushner. The proposal has met with immediate resistance from UEFA, the governing body for European soccer, which publicly stated that the sport's premier tournament is "not FIFA's to sell."

Beyond the financial implications, the proposal has raised concerns regarding governance and potential conflicts of interest. Reports suggest that the structure of this new entity could potentially allow Infantino to lead the organization after his tenure at FIFA concludes. Critics and European soccer officials argue that such a move would effectively privatize the management of a global sporting event that has historically been governed by international sporting federations. While FIFA has not yet released full details of the proposal, the initial announcement has sparked a debate over whether the commercialization of the World Cup is being prioritized over the sport's traditional governance structures. The involvement of high-profile political figures like Kushner has further intensified the scrutiny surrounding the transparency of the deal.