Ford is launching a new artificial intelligence assistant designed to help owners of Ford and Lincoln vehicles manage their car's maintenance and travel logistics. The feature, which will be integrated directly into the company's existing mobile applications, functions as a chatbot capable of answering specific questions about a user's vehicle. By connecting to the car's internal systems, the AI can provide real-time information regarding current fuel levels, tire pressure, and cargo or towing capacities.

The assistant is intended to simplify vehicle ownership by offering immediate answers to technical questions that might otherwise require manual research. For example, users can ask the chatbot if their specific truck model is capable of towing a boat or how much fuel is required for an upcoming road trip. Additionally, the system can provide insights into future service needs based on the vehicle's current status. While the technology aims to improve the user experience through automation, it relies on continuous data connectivity between the vehicle and the manufacturer's mobile platform. This rollout represents a broader industry trend of integrating generative AI into automotive software to enhance customer support and vehicle management.