Divya Mittal, a former Indian Administrative Service (IAS) officer, has officially entered the political arena by launching her party, Jan Neeti. During the launch event, Mittal announced her intention to field candidates in all 403 constituencies across Uttar Pradesh. Her campaign messaging centers on a promise to dismantle traditional political power structures, which she claims currently dominate the lives of ordinary citizens.

Mittal’s rhetoric focuses on the concept of citizen-led governance. She stated, "Politics rules over you. In Jan Neeti, you will be the ones who rule," framing the party as a vehicle for voters to reclaim agency in the democratic process. While the announcement marks a significant transition from civil service to electoral politics, specific details regarding the party's policy platform, funding, or organizational structure beyond the initial launch statement remain limited. The move represents a notable shift for a former bureaucrat, as Mittal seeks to leverage her administrative background to appeal to voters disillusioned with existing political parties in the state.