A class action lawsuit has been filed against the popular Israeli ice cream chain Golda, alleging that the company misled consumers regarding the nutritional content of its products. The legal action centers on the chain's 'sugar-free' ice cream offerings, which the plaintiffs argue contain sugar levels far exceeding the regulatory standards for such a designation.

According to the lawsuit, laboratory testing conducted on the chain's coffee and hazelnut flavors revealed sugar concentrations 13 times higher than the maximum amount permitted for products marketed as sugarless. The plaintiffs contend that this discrepancy constitutes a deceptive trade practice, as consumers seeking sugar-free options—often for health-related reasons such as diabetes management—were misled by the company's marketing claims.

Golda, a prominent brand in the Israeli market, has not yet issued a detailed public defense regarding the specific testing results cited in the filing. The lawsuit seeks damages on behalf of customers who purchased these products under the impression that they were compliant with sugar-free dietary requirements. As this is a pending legal matter, the court will ultimately determine whether the labeling practices violated consumer protection laws or if the sugar content falls within acceptable industry variances.