Google is currently conducting a limited test that integrates e-commerce functionality into its Gemini AI platform in India. This new feature allows users to browse and purchase products from Flipkart, the Indian e-commerce giant owned by Walmart, without leaving the AI interface. The integration is part of a broader effort by Google to make its AI tools more transactional and useful for daily shopping tasks.

According to reports, the test is restricted to a small group of users and a limited selection of products. While the current scope is narrow, Google has indicated that it plans to expand the feature to a broader user base by the end of October. This move signals a strategic shift for Google, as it attempts to compete with other platforms that are increasingly embedding shopping capabilities directly into search and generative AI experiences.

Industry analysts note that this partnership leverages Walmart’s established logistics and inventory in India to enhance Google’s AI utility. By embedding Flipkart directly into Gemini, Google aims to reduce the friction of online shopping, potentially increasing conversion rates for the retailer while keeping users within the Google ecosystem. As the test progresses, the company is expected to monitor user feedback and technical performance before deciding on a full-scale rollout. There is currently no information regarding whether this integration will be expanded to other markets or retailers outside of India.