Google has expanded its wearable technology lineup in India with the launch of the Fitbit Air. The device is now available to consumers, marking another step in the company's effort to capture a share of the growing Indian health and fitness tracker market.

However, the pricing strategy has become a point of discussion. The Fitbit Air is retailing for approximately $146 in India. This price point represents a notable markup compared to the device's cost in the United States, where it is sold for roughly $47 less. Industry analysts suggest that this premium pricing, relative to the local market, may present a barrier to widespread adoption among the broader Indian consumer base, who often favor more budget-friendly alternatives.