Google has officially entered the market with its latest flagship, the Pixel 11 Pro XL. Positioned as a direct competitor to the Samsung Galaxy S26 Ultra and the iPhone 18 Pro Max, the device emphasizes a large screen and extended battery life. The phone continues the design language established by previous iterations of Google’s 'super-sized' smartphone line.

Despite the hardware upgrades, the device carries a premium price tag of $1,299 (£1,279). This represents a price increase of $100 over the previous year's model. Notably, the device ships with less memory than its predecessor, a change attributed by the manufacturer to the rising costs of RAM, a phenomenon referred to in the industry as 'RAMageddon.'

While the device is marketed as a top-tier option for users seeking a large display, the combination of a higher price and lower memory capacity marks a shift in the value proposition for Google's premium hardware. The phone is currently being rolled out across European and North American markets.