Halewood Artisanal Spirits, a prominent UK drinks manufacturer, has officially divested its Crabbie’s alcoholic ginger beer brand. The brand has been acquired by Brookfield Drinks, an independent beverage company known for managing a variety of drinks labels.

While specific financial terms of the deal were not publicly disclosed, the move is widely viewed as a strategic restructuring for Halewood. The company has been increasingly pivoting its resources toward its premium spirits and craft gin portfolio, which includes brands like Whitley Neill. By offloading the Crabbie’s brand, Halewood aims to streamline its operations and focus on higher-growth segments within the spirits market.

Brookfield Drinks, which has previously worked with Halewood on distribution, is expected to integrate the Crabbie’s brand into its existing portfolio. The acquisition allows Brookfield to expand its footprint in the flavored alcoholic beverage category. Both companies have indicated that the transition is intended to ensure the continued availability of Crabbie’s products for consumers and retail partners. This sale follows a broader trend in the beverage industry where larger manufacturers are shedding non-core assets to improve balance sheets and sharpen their focus on specific market niches.