During a rally in Fort Myers, Florida, Health and Human Services (HHS) Secretary Robert F. Kennedy Jr. announced a new federal initiative aimed at promoting domestic seafood. The program features a voluntary labeling system for fish caught in the United States, which is now being offered by the Food and Drug Administration (FDA).

In addition to the labeling program, the administration launched Seafood.gov, a new government website designed to serve as a resource for the industry and the public. The initiative is framed by the administration as a measure to bolster the U.S. fishing industry and improve transparency for consumers who wish to purchase American-sourced products. While the program is voluntary, it represents a shift in how the government highlights domestic food production. The announcement follows broader administration efforts to emphasize domestic supply chains and support local industries through federal oversight and consumer-facing tools.