Universal Pictures and IMAX have extended the theatrical run of the film 'The Odyssey' in the 70mm IMAX format through mid-September. The decision follows a period of high demand that saw screenings sell out almost immediately upon release. Because only 25 theaters in the United States—and 41 globally—are equipped to project the film in this specific high-resolution format, moviegoers have faced significant difficulties in securing seats.

In New York City, the demand was particularly acute at the AMC Lincoln Square 13. Reports indicate that the high volume of traffic caused the official ticketing application to crash repeatedly, forcing many patrons to travel to the theater in person to wait in line for tickets. While the film continues to draw large crowds, the scarcity of the 70mm IMAX experience has created a sense of urgency among fans, often referred to as 'FOMO' (fear of missing out), driving them to pursue tickets for remaining September screenings despite the limited inventory.