Hong Kong Chief Executive John Lee Ka-chiu has formally pledged government support for the local media industry as part of his latest policy address and the city’s new five-year plan. The initiatives aim to enhance the international presence of Hong Kong's media outlets, positioning the city as an "East-meets-West" hub for cultural exchange.

In addition to promoting global expansion, Lee announced a forthcoming review of the code of practice for television. The stated goal of this review is to ensure that regulatory guidelines remain relevant and "keep abreast with the times." While the government has framed these moves as a way to modernize the industry and increase its international influence, the specific details regarding how the code of practice will be altered or what criteria will be used to measure "modern" standards have not yet been fully disclosed.

The policy address positions these media-related goals within a broader strategy to strengthen Hong Kong’s cultural soft power. By focusing on both the international reach of local content and the internal regulatory framework for broadcasters, the administration seeks to revitalize the sector's role in the global market. The announcement marks a significant policy shift, though observers note that the practical implementation of these changes will depend heavily on the specific updates made to the television code of practice.