In India, a growing number of individuals are seeking emotional and spiritual support from artificial intelligence platforms like ChatGPT, often as a supplement or alternative to traditional gurus. The trend appears to be driven by a desire for immediate, neutral, and non-judgmental interaction during times of personal crisis. For many, the perceived objectivity of an AI model offers a safe space to process grief or existential questions without the fear of being judged or receiving what they perceive as dismissive spiritual platitudes.

One case cited involves a family in Chennai struggling to process the sudden death of a relative. While they initially sought guidance from a high-profile spiritual leader, the family found the guru’s explanation—that the tragedy was a result of karma—to be insufficient and emotionally distancing. In contrast, users who turn to AI describe the experience as a form of 'digital therapy' where the machine provides a listening ear that does not impose moral or religious frameworks.

While traditional gurus have long served as the primary source of wisdom in Indian society, the rise of AI suggests a shift in how people seek comfort. Critics of this trend argue that AI lacks the human empathy and lived experience necessary to provide true spiritual guidance. However, proponents suggest that the accessibility and constant availability of AI tools make them a practical resource for those feeling isolated by traditional religious institutions. The phenomenon highlights a broader global shift where technology is increasingly filling roles previously held by community leaders and spiritual mentors, raising questions about the future of human-led guidance in an era of automated intelligence.