Since his 2014 election, Indian Prime Minister Narendra Modi has maintained a reputation for utilizing social media as a primary tool for political engagement, currently holding the highest social media following of any sitting world leader. This digital strategy, which helped define his rise to power, has recently been mirrored by opposition groups seeking to challenge his administration.

In a recent development, a youth-led movement identifying as the Cockroach Janta Party (or Cockroach People’s Party) has leveraged these same digital platforms to organize large-scale protests. The movement’s online coordination efforts resulted in the resignation of one of the Prime Minister’s top advisers. While Modi’s initial digital success was centered on top-down political campaigning, the current environment reflects a shift toward decentralized, internet-fueled activism that uses the government's own preferred medium to demand accountability. The situation highlights the evolving nature of political discourse in India, where the internet has become a primary battleground for both state-led communication and grassroots dissent.