A growing number of influencers and reality television stars, including Yasmin Hadlow and Vicky Pattison, have been promoting a business opportunity that promises followers the ability to earn money while traveling. The program involves a partnership between PlanNet Marketing and InteleTravel, where participants are recruited to become independent travel agents.

Participants are often encouraged to sign up via direct messages or social media links, with marketing materials frequently emphasizing themes of 'freedom' and 'building income.' However, critics and former participants have raised concerns about the viability of the business model. Some individuals who joined the program report that they struggled to make any profit, citing high fees and the difficulty of generating consistent travel bookings. The structure of the business has drawn comparisons to multi-level marketing (MLM) schemes, where revenue is often driven more by recruiting new members than by actual sales of travel services. While the influencers involved maintain that the program offers a legitimate path to financial independence, those who have left the scheme argue that the reality of the work does not match the lifestyle portrayed in promotional content.