Meta has officially expanded the availability of its Instagram TV application to include Apple TV. While the company previously launched versions of the app for Amazon Fire TV, Samsung Smart TVs, and Google TV, the Apple TV integration was released with minimal public announcement. The update was first identified by MacRumors, which noted that the Instagram app listing in the App Store had been updated to include Apple TV as a compatible platform.

This move is part of a broader strategy by Meta to transition its short-form video content, specifically Reels and live streams, from mobile devices to living room hardware. Testing for this television-focused interface began in December of last year, followed by a series of feature updates in June. The current iteration allows users to navigate video content optimized for larger screens, marking a shift in how the platform intends to capture viewer attention beyond the smartphone environment. While the app is now functional on Apple TV, Meta has not issued a formal press release regarding the rollout, opting instead for a quiet update to the existing software ecosystem.