Just Eat, the international food delivery platform, has publicly apologized following a controversy involving the use of artificial intelligence to create promotional images for its menu items. The issue gained significant traction online after users shared examples of AI-generated photos that bore little resemblance to the actual food served by local restaurants.

Critics argued that the use of these images was misleading, as the computer-generated depictions often featured unrealistic textures, ingredients, or plating styles that did not match the reality of the meals customers received. The backlash highlights a growing tension between the convenience of AI-assisted marketing and the consumer expectation for transparency in food advertising. While the company has acknowledged the blunder, the incident has sparked a broader conversation about the ethical use of generative AI in the retail and food service industries.

Currently, there is limited information regarding whether Just Eat will permanently discontinue the use of AI imagery or implement stricter quality control measures for future marketing campaigns. The company’s apology serves as an admission that the AI-generated content failed to meet the standards expected by their customer base.