Kylian Mbappé, the Real Madrid and France star, has officially moved away from his long-term partnership with Nike to join the Swiss athletic brand On. This transition marks a significant shift for both the athlete and the company, as On prepares to enter the professional football market. While Mbappé has been a face of Nike for much of his career, he will now serve as an investor and global ambassador for the Swiss firm.

As part of its strategic expansion into the sport, On has also brought in legendary French striker Thierry Henry to serve as the company's football director. The brand is currently developing its first line of football-specific boots, which are scheduled for release next year. The move is viewed by industry analysts as a major challenge to established sportswear giants like Nike and Adidas, as On seeks to leverage the star power of Mbappé and the tactical expertise of Henry to gain a foothold in the competitive football equipment market. Neither Mbappé nor Nike have released detailed statements regarding the specific reasons for the conclusion of their contract, though the move aligns with On's broader strategy to diversify its product offerings beyond running and lifestyle footwear.