Liverpool FC has officially confirmed a new commercial partnership with Turkish Airlines, which will see the airline become the club's primary shirt sponsor starting from the 2027-28 season. The deal is valued at more than £60 million annually, totaling over £300 million across the five-year duration of the contract. This agreement covers the front-of-shirt branding for the club's men’s, women’s, and academy teams.

This transition marks the end of a significant era for the club, as Turkish Airlines will replace Standard Chartered, which has served as Liverpool’s main shirt sponsor since 2010. Standard Chartered’s current arrangement is estimated to be worth approximately £50 million per season. While the bank will no longer hold the primary shirt sponsorship position, the club noted that Standard Chartered will transition into a role as a global partner for Liverpool starting in 2027.