Public hospitals across Malaysia’s Bornean states of Sabah and Sarawak have recently utilized social media platforms, specifically Facebook, to highlight the arrival of new medical personnel. Hospitals such as Tawau Hospital, Kinabatangan Hospital, and Kapit Hospital have posted photographs and "Selamat Datang" (Welcome) banners to celebrate the arrival of new medical officers and staff members across various departments.

While these initiatives aim to foster a welcoming environment for incoming professionals, they occur against the backdrop of a persistent "doctor exodus" in the region. The trend suggests that while recruitment efforts are visible and public, they have not yet succeeded in curbing the broader issue of staff retention. The disparity between the public displays of welcome and the underlying staffing crisis indicates that the medical sector in Borneo remains under significant pressure, with the outflow of experienced medical professionals continuing to challenge the stability of the healthcare system in these states.