Mark Wahlberg has announced plans to enter the fitness and wellness market with a new gym concept focused on longevity. The actor, who previously invested in the fitness chain F45, intends to differentiate his new venture by targeting a broader demographic through lower pricing.

According to reports, the gym will offer amenities that are currently popular in the luxury wellness space, including cold plunge therapy, blood panels, and nutritional options like protein muffins. Wahlberg’s stated goal is to make these longevity-focused services available to the general public rather than restricting them to wealthy clientele.

While the announcement highlights a shift toward accessible wellness, it also notes Wahlberg’s history in the fitness industry. His previous involvement with F45, a gym chain that was eventually delisted from the New York Stock Exchange, serves as the backdrop for this new business endeavor. The venture is positioned as a direct challenge to existing high-cost longevity startups, though specific details regarding the gym's locations, pricing tiers, or official launch date have not yet been disclosed.