Former Representative Mary Peltola (D-Alaska) is attempting to appeal to a broader base of Alaskan voters by explicitly distancing her campaign from the Democratic Party. In a recently launched advertisement, Peltola encourages constituents to "forget party, forget politics," framing her candidacy around the slogan that "Alaska comes first."

To reinforce her image as an independent-minded representative, Peltola highlights her "A" rating from the National Rifle Association (NRA) in the spot. She also points to specific policy disagreements with the current administration, explicitly mentioning that she "took on Joe Biden" regarding border security measures. By emphasizing these points, Peltola is positioning herself as a moderate who is willing to break with her party’s national platform to serve the specific needs of her state. This strategy is common for Democrats running in states that lean Republican, as they seek to retain support from independent and conservative-leaning voters who might otherwise be wary of the national Democratic brand.