During its third-quarter earnings report, Meta disclosed that its AI-powered application, Muse, has reached a milestone of 10 million users. The company highlighted that the platform is being utilized primarily for two functions: personal productivity and shopping.

While Meta provided these high-level figures to demonstrate the app's adoption rate, it did not release granular data regarding how much time users spend on the platform or the specific revenue generated through the shopping features mentioned. The announcement serves as part of Meta's broader strategy to integrate artificial intelligence across its ecosystem of products. As the company continues to scale its AI tools, the focus on shopping suggests a long-term goal of turning Muse into a commerce-enabled platform, though specific metrics on conversion rates or transaction volumes remain undisclosed at this time.