MyMonthlyCar, a new startup featured at the TechCrunch Disrupt conference in San Francisco, is attempting to bridge the gap between dealership inventory and consumer demand for flexible transportation. Founder Igor Dobrianskyi developed the platform to address the issue of idle used cars sitting on dealership lots, which lose value over time.

The service functions as a month-to-month rental marketplace, allowing dealerships to list their existing inventory for short-term use. For consumers, the platform offers an alternative to traditional long-term leases or outright purchases, providing a middle ground for those who require a vehicle for several months. The model also includes an option for renters to purchase the vehicle at the end of their rental period, effectively acting as a 'try-before-you-buy' program.

While the platform aims to solve the problem of vehicle depreciation for dealers and high costs for consumers, the long-term viability of the business model remains to be seen. The startup is currently positioning itself within the broader automotive tech space, focusing on underutilized assets as a primary revenue driver. By digitizing dealership inventory that would otherwise remain stagnant, MyMonthlyCar hopes to create a new revenue stream for retailers while offering more choice to drivers who do not want to commit to traditional financing or leasing agreements.