Nichols PLC, the London-listed company best known for its Vimto brand, has announced the acquisition of a health-oriented drink brand for £64 million. The acquired company was founded by a professional rugby player, though the specific identity of the founder and the brand name were not detailed in the initial report.

Nichols management has publicly characterized the deal as a 'strategic milestone' for the group. By integrating this health-focused brand into its existing operations, the company aims to diversify its offerings and appeal to consumers increasingly interested in healthier beverage alternatives. The deal represents a significant capital investment for Nichols, signaling a shift toward capturing a larger share of the wellness-focused drink market. While the financial terms are set at £64 million, the company has not yet disclosed the specific operational integration plans or how this acquisition will impact its long-term earnings per share. The move follows a broader industry trend where established soft drink manufacturers seek to acquire smaller, niche brands to remain competitive against changing consumer health preferences.