Telecommunications provider O2 has finalized a record-breaking £200 million deal to extend its naming rights for the O2 arena in London. The agreement, reached with the venue's owner, Anschutz Entertainment Group (AEG), covers a 10-year period and ensures the brand will remain associated with the site until at least 2038.

This renewal is widely considered the largest of its kind in the United Kingdom. It solidifies the partnership as the second longest-running stadium naming rights deal in the country, trailing only the long-standing sponsorship agreement held by Arsenal Football Club for their London stadium. The venue, which occupies the site of the former Millennium Dome, has been branded as the O2 since the initial sponsorship began. While the financial terms are reported at £200 million, the deal reflects a continued commitment by the telecommunications firm to maintain its high-profile presence in the UK entertainment sector.