New York Knicks player OG Anunoby has publicly supported the concept of a bespoke NBA league based in Europe. In recent comments, Anunoby suggested that the establishment of such a league would serve as a catalyst for growth, potentially taking the sport of basketball in the United Kingdom to the "next level."

While the NBA has long hosted individual games in European cities like London and Paris as part of its Global Games initiative, a permanent, dedicated European league would represent a significant shift in the organization's international strategy. Anunoby, who has personal ties to the UK, emphasized the positive impact this could have on local interest and the development of talent in the region.

Currently, the NBA has not released a formal timeline or confirmed specific details regarding the structure of a potential European expansion or league. The conversation remains largely speculative, centered on the potential for increased engagement and infrastructure development. While Anunoby’s comments highlight the enthusiasm from players regarding international growth, the league's front office has yet to provide concrete plans for how such a league would function alongside existing European basketball organizations, such as the EuroLeague. The discourse is currently focused on the potential benefits for the UK market rather than the logistical or competitive challenges such a move would present to the established European basketball landscape.