Oxford United Football Club has officially withdrawn its newly launched “Campus Collection” after the clothing line sparked immediate public backlash. The sportswear range, which the club stated was inspired by American sports culture, featured items branded with the slogan “United 93.” The collection was launched on a Friday morning but was removed from the club's online store by midday following social media criticism regarding the insensitive nature of the branding, which shares a name with the United Airlines flight that crashed in Pennsylvania during the September 11, 2001, terrorist attacks.

In a statement released shortly after the items were pulled, the club apologized for the oversight. The organization admitted that those involved in the design and approval process failed to recognize the historical associations tied to the phrase. The club expressed “sincere apologies for this error and any offence caused,” confirming that the range would not be sold. While the club emphasized that the intent behind the collection was to mimic the aesthetic of American collegiate sports, the proximity of the launch to the anniversary of the 9/11 attacks intensified the negative reaction from fans and the public. The club has not provided further details on how the oversight occurred during the design phase.